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75 Inbound Marketing Statistics You Need to Know

By January 21, 2013May 13th, 2019

ShockingKeep the following 75 inbound marketing statistics handy as you create content and do your SEO in 2013. If you like some of these stats, please tweet them!

SEO

  • 61% of global Internet users research products online. (Source: @Ipsosna, Interconnected World: Shopping and Personal Finance, 2012)
  • 44% of online shoppers begin by using a search engine. (Source: @Ipsosna, Interconnected World: Shopping and Personal Finance, 2012)
  • 75% of users never scroll past the first page of search results. (Source: @HubSpot, 2012)
  • 70% of the links search users click on are organic. (Source: @SEJournal, 2012)
  • 70-80% of users ignore the paid ads,focusing on the organic results. (Source: @SEngineLand, 2012)
  • SEO leads have a 14.6% close rate, while outbound leads such as direct mail or print advertising have a 1.7% close rate. (Source: @SEJournal, 2012)

Blogging

  • Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (Source: @HubSpot, State of Inbound Marketing, 2012)
  • 81% of marketers rated their blog as useful or better. (HubSpot State of Inbound Marketing, 2012)
  • 65% of businesses that have a blog haven’t added a post to it within the last year. (Source: @Blogginggotorg)
  • U.S. blogs get 25 billion page views a month (Source: @Bloggingdotorg)
  • 57% of companies with a blog have acquired a customer from their blog. (Source: @HubSpot)
  • Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. (Source: @HubSpot)
  • B2B marketers who use blogs generate 67% more leads per month than those who do not. (Source: @FactBrowser)
  • B2C companies that blog generate 88% more leads per month than those that do not. (Source: @HubSpot)
  • On average, companies that blog receive 434% more indexed pages. (Source: @HubSpot)
  • Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Source: )
  • Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: @ThinkCreative)

Social Media

  • 84% of B2B marketers use social media in some form. (Source: @Aberdeen)
  • The majority of marketers (59%) are using social media for 6 hours or more each week. (Source: @SMExaminer)
  • 83% of marketers indicate that social media is important for their business. (Source: @SMExaminer)
  • 53% of social media marketers don’t measure their success. (Source: @AwarenessInc)
  • 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. (Source: @Adobe)
  • 96% measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. (Source: @AwarenessInc)
  • 42% of marketers say Facebook is critical or important to their business. (Source: @Hubspot, State of Inbound Marketing, 2012)
  • The number of businesses that say Facebook is critical or important to their business has increased by 75%. (Source: @Hubspot, State of Inbound Marketing, 2012)
  • 62% of marketers said social media became more important to the marketing campaigns in the last 6 months. (Source: @Hubspot, State of Inbound Marketing, 2012)
  • Social media has a 100% higher lead-to-close rate than outbound marketing. (Source: @Hubspot, State of Inbound Marketing, 2012)
  • Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. (Source: @Hubspot, State of Inbound Marketing, 2012)
  • Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Source: @Experian)
  • Retail is the top industry that has acquired customers through Facebook. (Source: @Hubspot, State of Inbound Marketing, 2012)
  • Marketers struggle with lead generation on Facebook. (Source: @SMExaminer)
  • 80% of US social network users prefer to connect to brands through Facebook. (Source: @Hubspot, State of Inbound Marketing, 2012)
  • Brands have seen a 46% increase in user engagement with the new business Timeline. (Source: @SimplyMeasured)
  • Brands have seen a 65% increase in user engagement of interactive content with the new Timeline. (Source: @SimplyMeasured)
  • Ratio of views to share of Facebook comments: 9:1. (Source: @Buzzfeed)
  • Auto-posting to Facebook decreases likes and comments by 70%. (Source: @DigitalBuzzBlog)
  • A call-to-action pin description sees an 80% increase in engagement. (Source: @Pinerly)
  • Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types. (Source: @Pinerly)
  • Pins related to trending topics see an average of 94% increase in click-throughs. (Source: @Pinerly)
  • The best time to pin during the day is between 2 and 4 PM EST. (Source: @Pinerly)
  • The best time to pin in the evening is between 8 PM and 1 AM EST. (Source: @Pinerly)

Lead Generation

  • Call to actions promoting ebooks get almost twice the click through rate as emails promoting webinars. (Source: @HubSpot)
  • Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. (Source: @HubSpot)
  • 48% of marketers build a new landing page for each marketing campaign. (Source: @MarketingSherpa)
  • 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (Source: @MarketingSherpa)
  • 16% of landing pages are free of navigation bars. (Source: @MarketingSherpa)
  • 48% of offers have multiple offers on them. (Source: @MarketingSherpa)
  • 42% of offer-related graphics on landing pages are not clickable. (Source: @MarketingSherpa)
  • Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages. (Source: @HubSpot)
  • Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages. (Source: @HubSpot)

Lead management

  • 50% of leads are qualified but not yet ready to buy. (Source: @Gleanster)
  • Only 25% of leads are legitimate and should advance to sales. (Source: @Gleanster)
  • Jeff Ernst of Forrester Research, Inc., estimates that only about 5% of marketers use a full-featured marketing automation solution (Source: @Forrester)
  • Research shows that 35-50% of sales go to the vendor that responds first. (Source: @InsideSales)
  • 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: @MarketingSherpa)
  • 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. (Source: @MarketingSherpa)
  • Just 56% of B2B organizations verify valid business leads before they are passed to Sales. (Source: @MarketingSherpa)
  • A whopping 68% of B2B organizations have not identified their funnel. (Source: @MarketingSherpa)
  • 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top funnel priority. (Source: @MarketingSherpa)

Email Marketing

  • 80.8% of users report reading email on mobile devices (Source: @HubSpot)
  • 12% of people use separate work and personal inboxes (Source: @HubSpot)
  • Over 50% of respondents say they read “most of” their emails (Source: @HubSpot)
  • “Secrets” is the most clicked lead nurturing subject line word (Source: @HubSpot)
  • “Posts” and “Jobs” are the most clicked subject line words (Source: @HubSpot)
  • Click through rate (CTR) is higher when using the recipient’s first name in the subject line over no use of the first name (Source: @HubSpot)
  • CTR is higher when using the recipient’s company name in the subject line over no company mention (Source: @HubSpot)
  • 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies (Source: @HubSpot)
  • 65% prefer emails that contain mostly images vs. 35% who prefer mostly text (Source: @HubSpot)
  • Your most recent subscribers are the most likely to click through (Source: @HubSpot)
  • Saturday has the highest CTR at over 9% (Sunday is second just under 9%) (Source: @HubSpot)
  • 6 AM has the highest CTR of any hour (Source: @HubSpot)
  • Most unsubscriptions come on Tuesdays (0.52% unsub rate) (Source: @HubSpot)
  • Clicks by button text: “Click Here” gets the highest % of clicks over “Go” and “Submit” (Source: @HubSpot)
  • Relevant emails drive 18 times more revenue than broadcast emails. (Source: @JupiterResearch)
  • Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Source: @AberdeenGroup)

Go ahead and tweet any of these stats that you like!

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.

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