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6 Key Takeaways from the eBook: Marketing Benchmarks

By September 18, 2013May 13th, 2019

Good inbound marketing takes work, and we’re frequently left asking these kinds of questions: “How much work will it take to tip the scale?” “If I increase my blogging frequency from once a month to twice a week, what impact will I see?” This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets (i.e. web pages, blogging, landing pages, Twitter, and more).

Content Impact

Building a large site takes time and effort – it can’t happen overnight. The overall number of pages on a website is comprised of regular content pages (i.e. About Us, Our Services, etc.), blog posts, and landing pages. The results you get from the amount of content on your website will improve substantially over time, but it’s not until you near and surpass 1,000 pages that the results start to become exponential.

However, if your website only has 34 pages, don’t worry, you can get a lot more traction without years of blog writing.

Takeaway 1: Both B2B and B2C companies with 101-200 pages generate 2.5x more leads than those with 50 or fewer pages.

Takeaway 2: Companies with 51-100 pages generate 48% more traffic than companies with 1-50 pages.

Landing Page Impact

Landing pages have been proven to be slightly more useful for B2B than B2C companies. There are major incentives for both, however.

Takeaway 3: Most companies do not nee an increase in leads when increasing their total number of landing pages from 1-5 to 6-10 (as shown above), BUT

Takeaway 4: Companies see a
55% increase in leads from increasing landing pages from 10 to just 15.
Feeling nauseated thinking about creating 15 different offers? Don’t! You can create multiple landing pages for one offer. Some companies will create as many as 10 new landing pages per week. You don’t have to be this proactive to get results, though.

Blogging Impact

This second graph is powerful. It demonstrates the importance of blogging regularly and frequently. Even blogging twice a week more than doubles inbound leads than blogging once a week. Don’t think you can quite handle that?

Takeaway 5: B2B companies that blog only 1-2x/month STILL generate 70% more leads than those who don’t blog at all.

For any small business that complains blogging takes too many resources, check out the third graph.

Takeaway 6: Very small businesses get the MOST impact out of blogging, more than doubling the impact for larger companies.

Blogs and landing pages are worth their weight in gold, but only if you do it enough. Try to set aside some time each week to produce content for your website, and before you know it, your traffic and leads will better than ever.

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.