Patience is a virtue, one that I unfortunately was not born with! Nothing is more discouraging than pouring effort into marketing and not receiving the desired results. Rest assured, there are some actions you can take with your strategy to get instant traction! Invest the time in implementing the four suggestions below to jumpstart your inbound marketing gains.
Incorporate calls-to-action
An effective call-to-action (CTA) should lead your website visitors to the action you desire. Whether you want visitors to register for an upcoming event, download a complimentary eBook, or simply subscribe to your newsletter, your CTA could make or break your objective.
Don’t underestimate the power of this inbound marketing tool. An effective CTA can help you convert your leads and help move prospects down the marketing funnel to sales. Your CTA’s should be simple, clickable, and concise. Ensure that their design fits in with your branding, matching the colors and fonts dominant on your website. Delve into best practices to creative and effective calls-to-action.
Establish an active presence on LinkedIn
A LinkedIn company page is another opportunity to feature your company information, share industry know-how, and target prospective leads. There are LinkedIn groups that serve as a great opportunity to network, promote your business, and reach your target audience.
When posting to LinkedIn, you are given the choice to limit the post to reaching your target demographic. Keep quality the priority on LinkedIn. By focusing on publishing relevant and educational content, you are well on your way to building your reputation as a thought leader. Looking to grow your team? LinkedIn makes it easier for you to vet candidates, peek at their work samples, and enable talent to discover opportunities with your company.
Build a blog landing page
There is no doubt that a blog can be of great value in driving traffic, generating leads, and drives long-term results. In fact, 57% of businesses have acquired a customer through their company blog. You should have a subscription field on your blog, but you should also build a landing page exclusively dedicated to your blog.
Why? To promote it of course! A common goal across blogs is to become a resource providing valuable, educational, or entertaining content. Having a dedicated landing page for your blog creates a url that can be shared easily across platforms. It will help you capitalize on every opportunity to reach potential subscribers. As a friendly reminder, make sure you have a CTA at the end of every single one of your blog posts encouraging readers to subscribe for more valuable content.
Run quarterly campaigns to nurture leads
Apart from nurturing and generating leads, running quarterly campaigns will help drive the pulse behind your inbound marketing plan. The deadlines associated with the campaign will keep you on track and help the team grasp how day-to-day activities contribute to overall objectives.
Assuming that your marketing goals and buyer personas are both defined, you are well positioned to establish an email timeline for your campaign. In campaign development remember that the key to inbound marketing is offering value, not trying to sell a product or service.
Deliver Results!
Operating an inbound marketing campaign without seeing results can deflate your confidence and leaving you asking, what is the point of all of this? By putting into actions the suggestions above, you will undoubtedly notice a change in your results.
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