Have you ever wondered how a 3-year-old can pick up her parent’s iPad and figure out how to work it within minutes, doing things that her dad didn’t even know existed? Hint: it’s not because 3-year-olds are super geniuses. It’s because they still listen to their intuition (unlike most of us older children) and Apple products are specifically designed to be incredibly intuitive. It works just the way you think it would make sense to work.
That’s what I love most about the new HubSpot COS. It’s much more intuitive than the CMS, even though it has more features, capabilities, and flexibility. All you need is a basic understanding of how inbound marketing works.
1. Social Inbox’s ‘Engagement’
It’s great to be able to easily see who’s being an advocate for your company or brand. Social Inbox’s Engagement tool allows you to do just that. On one screen, you can see who’s liked, retweeted, commented, mentioned you, or done any other engagement with you on Twitter, Facebook, and LinkedIn. You can even comment back on LinkedIn comments right there.
To get there, select the Social dropdown, then click on Monitoring. On the right side, below the other options, you can click Engagement.
2. Look at This Beautiful Layout!
Having used the new blog, landing pages, and site pages for so many months, going back to the old style is torturous. Everything is laid out so nicely and easily. Want to look at your blog post using different platforms? Click the lower right. Need to add a table? There’s a Table tab built right into the text editor. You’ll never be able to publish a half-baked post on accident, because a little circle over the Publish Post Now button tells you what you’re missing.
3. You Don’t Have to Scour Your Blog for Every Keyword
In the old blog, you have you manually input each keyword you want HubSpot to track. The new blog reads your blog as you write it and finds keywords that are in your Keyword tool. Even though you only started out to optimize for two keywords, you might find that you have seven in there anyways. Man, you totally rock.
You can also add keywords manually, if you feel like it.
4. It All Looks the Same! (In a Good Way)
Once you’ve learned how to use and navigate one area of the COS, the rest is ‘rinse and repeat.’ The blog posts, landing pages, emails and site pages all work the same way.
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For those of you who are already using the COS, what do you love about it? For those of you not yet on the COS, what features would help you be more effective? Let me know in the comments!
Think you’re ready to take your marketing to new levels? Find out with our COS Readiness Survey! And don’t forget to share a little love for our blog by subscribing 🙂
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