This is an updated version of our popular blog post, originally published 2/7/12, about promoting your business on YouTube.
Today, users upload more than 100 hours of videos every minute. YouTube has over 200 million views a day! YouTube is definitely one of the social media platforms that EVERY business can use.
Here are some powerful techniques that you can use to promote your business videos on YouTube.
Create Your Own Channel
Start with this one: Create a channel and customize to feature your best videos. This alone will drastically boost your views.
Complete Your Profile
YouTube allows you to fill out your profile; do it. And by all means, include a link to your website here.
Copy the Best
Look for the three videos with the most views in your category and get ideas from them. Look carefully at their video title, tags, and descriptions. Don’t copy anything verbatim, just use this to get some ideas rolling. Did these videos entertain, educate and convert?
Use the Bulletin Board
Use the comments space below your video to start a conversation around your own videos. But don’t limit yourself to your own bulletin boards; use others’ too. Comment and participate just like you do on other social media platforms.
People often forget that YouTube is a social network. Add friends to your list and engage with them.
Use Video Responses
Search for popular videos related to yours and post your video as a response to them. Leverage the views that other videos get.
Create Something Worth Spreading the Word About
If your video is boring, all these tactics won’t do much for you. The videos that work best on YouTube are either hilarious, controversial, unique, or very useful. Be different — offer something remarkable in your video.
Link the Videos to Your Profile
Here’s a little-known tip: you can link your videos to any page within YouTube. Set it up so when people click on your video they go to your profile. And from your profile, they can click on the link to your website.
Create a playlist of related videos. Include a lot of popular ones on a certain topic and, of course, your own video.
Join Some Groups and Start Your Own
Join some groups and post both text and video comments. You can also start your own group.
Encourage Viewers to Subscribe
End each video asking viewers to subscribe. Many people don’t know they can subscribe or they will forget unless you remind them to.
Promote Your YouTube Video on Twitter
Whether for business or personal use, promote your video on Twitter with one of these other popular video sharing sites.