Strategy

Make Meaningful Connections When you think of social media marketing, does LinkedIn come to mind? It should. According to Sairaj Kalekar, Alaniz Marketing’s LinkedIn expert, LinkedIn is “the most underutilized social media marketing platform available.” What a perfect opportunity for you to stand out! Linkedin has approximately 700+ million users…

Pause, Push, or Pivot?   The global economy is having a moment. An extremely uncertain moment. Currently, it’s teetering on the edge of recession. It may or may not get there. Regardless of what happens with the economy, now is the time consider your recession marketing options. Not everything is…

To fight or flight? Every business is questioning its strategy. Unfortunately, there aren’t many Harvard case studies that include a pandemic. These are unprecedented times, but business is by no means closed. Companies who fight for market share could benefit from low competition and cost-effective adrates.  Like all of us,…