Sales Archives - Alaniz Marketing

Inbound Marketing Lead Gen Sales

Closing the Loop Between Marketing and Sales

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Closed loop marketing is the holy grail of sales for most companies. It means that you can track every dollar of revenue back to marketing initiatives to determine ROI. Customer Relationship Management (CRM) software has been…

AlanizMarch 16, 2017

Inbound Marketing Sales

How to Get Sales-Qualified Leads for Manufacturing Companies

If you’re head of sales for a manufacturing company, you know that keeping your sales funnel full and your sales team busy with qualified opportunities are serious challenges. Both are challenging for two reasons. First, most manufacturing products like CNC equipment, tooling, and automation equipment is expensive and the sales…

AlanizOctober 20, 2016

Inbound Marketing Sales Strategy

Startups Get Better Marketing Results, Faster, by Outsourcing Marketing

The “build vs. buy” question of what companies should outsource and what they should take on as internal projects have expanded to marketing. The increasing specialization and sophistication of marketing in the age of search engine optimization, content marketing, and inbound marketing is leading many companies to ask whether to…

AlanizSeptember 29, 2016