Skip to main content
Category

Content Marketing

Video Production Shot
Content Marketing

How to Shoot Great Video on a Budget

Taking professional, high-quality video can seem like the greatest challenge. If you are a company that would love to implement video into your practice, but can’t seem to rake up the expenses it takes to hire a videographer to do the work, here are some tips and tricks you can…
Sabrina Khoury
July 15, 2019
landing-pages-alaniz
Content Marketing

Crazy Great Landing Pages with Awesome Conversion Rates

If you’re seriously engaged in online marketing, you’re using landing pages with content offers to generate leads, and all of your web pages, emails, ads and SEO links lead to these landing pages. How is your conversion rate? If it’s around 2 percent, your conversion rate is average. But who…
Alaniz
September 16, 2016
manufacturing-content-marketing
Content Marketing

How Content Marketing Generates Leads for Manufacturing Companies

Content marketing is gaining tracking among manufacturing companies that are, in my experience, reluctantly embracing what everyone else knows--everyone researches online before contacting a supplier. Specialized B2B companies--manufacturers, life science companies, medical technology companies--tended to resist this. “Our customers don’t shop online,” I’ve been told many times. Industrial-type companies believed…
Alaniz
September 15, 2016
Content Marketing

How Much Does Good Content Cost?

According to the U.S. Bureau of Labor, the U.S. Bureau of Labor and Statistics states the median copywriter salary is $60,250 per year, or $28.97 hourly. Marketing automation software maker Eloqua says that a mid-sized company should be prepared to pay $150 per blog post. Larger companies should pay $200.…
Alaniz
August 2, 2016
Content Marketing

3 Best Practices for Promoting Content

You’ve just published the perfect blog on your company’s or client’s website. So now you’re wondering, how am I going to get people to actually read it? Congratulations for developing content to be proud of. Now it’s time to get it read and promoted. Here are 3 best practices to…
Alaniz
July 20, 2016