Yearly Archives: 2012

Bay Area Sports Create Hype on Social Media

on October 15, 2012 Uncategorized and Tags: , , , , , , , , , with 0 comments

Who do you ‘like’ on Facebook? Who do you follow on Twitter? Where do you see yourself interacting most? If you ask these questions to a Bay Area sports fan, chances are, their answer would most likely revolve around the San Francisco Giants or Oakland Athletics, as both teams triumphed their way into the postseason. […]

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Follow Me—On LinkedIn

on October 8, 2012 Uncategorized and Tags: , , , with 0 comments

If you had to choose 150 of the most influential people in the business world, who would you choose? Last week, LinkedIn did just that. This business-like social media platform has expanded its reach to resemble that of its good friends Facebook and Twitter. This professional networking site has added a new feature that allows […]

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‘Likes’ Become Votes

on October 1, 2012 Uncategorized and Tags: , , , , , , , with 1 comment

The newest political conversion gambit is turning “friends” and “followers” into voters. Earlier this year, political pundits and social media gurus alike predicted that there would be a historically high turnout for the 2012 presidential election. Those who had never voted or watched a single debate are now active and participating in new ways with […]

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Media Monitoring Is Essential to Good PR

on September 6, 2012 Public Relations and Tags: , , , , , with 0 comments

Picture this:  You’re a savvy PR Pro handling the media and planning the campaigns that will get your client in front of their target audience.  You know the right things to say on paper and in person, you have a list of great contacts, and you know where your client will be best received.  So, […]

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Call to Action!

on August 27, 2012 Public Relations and Tags: , , with 0 comments

Take a look at your website.  Imagine that you are a consumer looking at your webpage.  Now think to yourself, “What am I getting from this?” “Why should I care about what they are telling me?” “Now what?” After you answer those questions, you may be able to decide whether or not your call to […]

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Responding to Negative Social Media Comments

on August 14, 2012 Public Relations and Tags: , , , with 1 comment

Sometimes people may have bad things to say about you. On a perfectly nice day, you receive a negative comment on your Facebook or Twitter (el al.) account. Sometimes it’s because of the reader’s mood and other times it’s because of your content. Putting together an appropriate and tactful response is not always easy. What […]

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The 4 P’s of Marketing… Plus 1

on July 23, 2012 Uncategorized and Tags: , , , , , , with 0 comments

Take a moment and brainstorm what you think marketing is. I’m guessing you either ended up putting together a list of overlapping functions of marketing or maybe your list is still blank as you try to come up with the perfect answer. The term “marketing” has become so generic that its definition has become more […]

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Crafting a Press Release that Suits Your Client

on July 12, 2012 Public Relations and Tags: , , , , with 0 comments

Sometimes you find yourself at a loss when putting together a press release and believing that it will actually reach someone. After all, journalists are receiving dozens of press releases per day, and you’ve got to ask yourself, “Will my press release grab somebody’s attention enough to gain coverage?” Anyone in PR can tell you […]

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5 Reasons Why Online Video Benefits Brands

on July 6, 2012 Uncategorized and Tags: , , , , with 0 comments

How do you spread the delicious fun, cool and OMG about your business at a reasonably low cost? How can you get potential customers to take notice? Here is a hint: It is not the Yellow Pages or a massive roadside billboard. Today, one of the best methods for telling the brand story is with […]

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Reputation has everything to do with PR

on June 30, 2012 Public Relations, Uncategorized and Tags: , , , with 0 comments

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This definition, released from the Public Relations Society of America (PRSA), leaves the idea of PR very open-ended. Yet, as open as that definition is, it clearly specifies the importance of relationship building. It is often thought that […]

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