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Advertising – Digital – PR

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Marketing is changing…

And it continues to evolve at the speed of light. The industry is endlessly full of new technologies, fancy platforms, and vendors selling their services. We had a hard time finding anyone who could help companies put it all together, so we started Alaniz. 


Strategic business and marketing plans that get startups off the ground and help established companies grow. More.

Media & Advertising

Start-to-finish digital and traditional advertising campaigns for budgets big and small. More.

Digital Marketing

Make your presence known on the web through search, social, and content marketing. More.

Inbound Marketing

Turn your website into a revenue generator. Drive traffic, convert leads and close sales. More.

Web Design

Highly effective and user-friendly WordPress websites built to represent your brand and get results. More

Public Relations

Generate buzz and get more people talking about your brand both online and off.  More

Alaniz Guide to Driving Website Traffic, Lead, and Sales

Download the Alaniz eBook: Alaniz Guide to Generating Website Traffic, Leads, and  Sales

Make sure you’re not missing any of these features on your website and learn more about how to turn your site into a business tool. 

Download the 25 Website Must Haves!

Alaniz Guide to Press Distribution

Download the eBook: Alaniz Guide to Press Distribution

Learn how to put together and pull off a solid press distribution campaign that will get your company covered by the most influential journalists and media outlets around.

Download the Alaniz Guide to Press Distribution!

CEO Marketing Dashboard

How to Measure and Report Marketing Results: Download the Alaniz CEO Marketing Dashboard

Learn how to implement closed-loop marketing to directly track marketing activities through to sales revenue. Also, download the Alaniz CEO Marketing Dashboard to show bottom line results to the C-Suite.

Download the CEO Marketing Dashboard!


So that you know you’re in good hands…

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Our Perspective on Business and Marketing – Recent Articles

Mastering the Media Pitch: Making the News Without a Press Release


By Janet Alexander With public relations professionals outnumbering journalists nearly 5:1, pitching to the press can feel like a blood sport. A survey of 500 leading digital publishers conducted…

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TownNews vs WordPress: 5 Reasons Publishers Should Make the Move to WordPress


About a year ago, the owner of one of the oldest and most established news weeklies on the west coast approached us to assist with a major overhaul…

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What is inbound marketing and why should you care?


Inbound marketing is all about attracting people to your website—pulling leads in rather than pushing out (outbound) messages through advertising and PR. It is based on the premise…

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Why You Must Be Marketing With Video


In the time it’s taken YouTube to become the world’s second largest search engine —receiving more than one billion unique visitors every month–– brands have realized how video extends…

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How Social Media is Becoming PR’s Most Valuable Media Asset


You don’t need to read press headlines to know that public relations is more valuable than ever, but the irony is that if you did, then you’d be more…

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What is content marketing and how can it help your business?

What is content marketing and how can it help your business?

Content marketing helps businesses get found online. I belong to a networking group. We’re supposed to refer business to one another. Each time I describe what I do—content marketing…

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Ban The Booth Babes, Get Qualified Leads At Trade Shows

Ban The Booth Babes, Get Qualified Leads At Trade Shows

If you want to get qualified leads at Trade Shows, ban the both babes. The San Francisco Chronicle ran a story in June indicating that tech companies are moving away…

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You May Not Know It, But Your Marketing Team Needs An English Major

Why your marketing team needs an english major

I was an English major in college. Reading and writing were about the only things I was good at. But the question everyone asked English majors (and just…

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Why Truth is the Best Content Marketing [Tips]

hy Truth is the Best Content Marketing [Tips]

Truth is the best content marketing, especially inbound marketing for the business to business world. What does this mean? It’s not about truth in a preachy way. It…

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Six ways to turn your website into a 24 hour sales person

search online for leads

Done right, a website can be a 24-hour sales person, fielding requests for information, qualifying leads, and converting leads to customers. How? By creating the right kind of content,…

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Inbound marketing for B2B: It’s different and here’s how

Inbound marketing for b2b is different

Inbound marketing for B2B — businesses marketing to other businesses — is much different than inbound marketing for consumers. Businesses are rational. They make purchases when they have to….

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Content alone isn’t king. Quality content is king and it always has been.

inbound marketing content quality is king

People like to say that the Internet has changed everything in marketing. Not so. What the Internet has done is create new channels to access customers and other target…

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